现代文化市场的竞争主要是文化品牌的竞争,文化品牌已成为一个国家或地区软实力的重要标志,因此必须制定和实施科学的文化品牌战略,才能适应国际需求,开拓国际市场。本文首先阐述了创建辽宁文化品牌的必要性,并结合辽宁文化资源优势,从三个方面提出了在国际市场中创建辽宁文化品牌的策略,最后有针对性地提出了四点创建措施。 The competition in modern cultural market is mainly the competition of cultural brands. Cultural brand has become an important symbol of soft power in a country or region. Therefore, it is necessary to formulate and implement a scientific and cultural brand strategy in order to adapt to international needs and explore the international market. This article first elaborates the necessity of creating Liaoning culture brand, and puts forward the strategy of creating Liaoning culture brand in the international market from three aspects combining with the advantages of Liaoning cultural resources. Finally, it puts forward four measures to create.