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近年来,随着中国与国际社会的交往日益频繁,对外合作不断扩大,中国举办国际性文化、体育等赛事活动逐年增多,相关商品(纪念品)销售也日趋火爆。一些不法商家非法印制各种赛事标签制作各类商品冒充“纪念品”或是在商品上直接标注“XX赛指定用品”牟取暴利,造成不少侵权商品在市场流通,破坏了中国作为举办地的国际形象,扰乱了市场正常秩序,损害了企业和消费者的合法权益,所以,特殊标志保护“刻不容缓”。
In recent years, with the increasingly frequent exchanges between China and the international community, the continuous expansion of foreign cooperation and the increase in the number of international cultural and sports events held by China, the sales of related products (souvenirs) are also becoming more and more popular. Some unscrupulous businesses illegally print all kinds of event labels Produce various kinds of goods posing as “memorabilia” or direct mark on the goods “XX race designated supplies ” profiteering, resulting in a lot of infringing goods in the market circulation, undermining China As the international image of the venue, disrupting the normal order in the market and undermining the legitimate rights and interests of enterprises and consumers, the special symbol of protection can not be tolerated.