《中国企业家》2016年第3/4期特写《OTA平台泥沼》相较传统旅游业,OTA(在线旅游商)有着巨大的优势。它们离用户更近,更懂用户的个性化需求,现已覆盖了旅游全产业链产品。行业两大巨头去哪儿与携程打打杀杀10年,终于握手言和,不外乎利益二字。合并之后,它们对供应商有更强的议价能力,也将共同寻找行业止损的良方。然而,经过多轮价格 “Chinese Entrepreneurs”, Issue 3/4, 2016 Close-up of “OTA Platform Muddles” OTA (online travel business) has a huge advantage over traditional tourism. They are closer to the user, but also understand the individual needs of users, has now covered the entire travel industry chain products. Industry where the two giants and Ctrip hit killing kill 10 years, and finally shake hands and nothing more than benefits of the word. After the merger, they have stronger bargaining power with suppliers and will also work together to find ways to stop trades in the industry. However, after many rounds of price