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传统的电视剧一般是选择在电视播放,而与传统电视剧不同的是在新媒体时代电视剧除了利用这些传统的传播媒体平台,电视剧还借助各大视频网站,微博,微信,腾讯空间等当代人越来越多的使用的新媒体来传播。新媒体环境下,为此提供的平台不仅广阔,而且传播范围广、影响力大。新媒体时代的受传者主要是80后和90后这些年轻人,一方面,生活在新媒体时代,他们创新意识强,喜欢追求新事物,所以他们经常也很擅长使用各种新媒体:手机、平板电脑、户外电子屏、移动终端设备等。互联网的迅猛发展,他们通过开启WI-FI、3G、4G移动网络就可以随时随地观看。同时有着强大的网络推波助澜,那些能够带来正能量的电视剧会深受年轻人的喜爱,这有着鲜明的时代特征。《人民的名义》就是其中一个成功的案例,本文将以它为例,对其新媒体传播策略进行简单的分析。
The traditional TV series are generally selected to play on television. Unlike the traditional TV series, in addition to using these traditional media platforms in the new media era, the drama also draws on contemporary video websites such as Weibo, WeChat and Tencent Space The more new media to use to spread. Under the new media environment, the platform provided for this purpose is not only vast but also has a wide range of dissemination and great influence. In the new media era, the majority of these people are mainly post 80s and post-90s. On the one hand, they live in the era of new media. They have a strong sense of innovation and love to pursue new things. Therefore, they are often very good at using various new media: mobile phones , Tablet PC, outdoor electronic screen, mobile terminal equipment and so on. The rapid development of the Internet, they open the WI-FI, 3G, 4G mobile network can watch anytime, anywhere. At the same time with a strong network fueled by those who can bring positive energy drama will be loved by young people, which has a distinct characteristics of the times. “People’s Name” is one of the successful cases, this article will take it as an example to conduct a simple analysis of its new media communication strategy.