在许多人看来,公关活动有着很强的目的性,但对于艺术公关而言,放下太多的功利心,才是实现商业和艺术双赢的基础。作为人类文明的精华,艺术在人们的心目中,是一种供人欣赏、推崇、向往,乃至敬仰的一种精神产品。尽管对“艺术”的定义有着各种不同的版本,其展现的形态也涵盖绘画、雕塑、音乐、舞蹈、戏剧、电影……等等众多门类,但人们能将其称为“艺术”的,永远是这些形态类别中,极少一部分有着丰富内涵、无惧时间考验、难以复制模仿、受到公 To many people, public relations activities have a strong purpose, but for public relations art, putting too much utilitarian mind is the foundation for a win-win business and art. As the essence of human civilization, art in people’s minds is a kind of spiritual product that people admire, admire, yearn, and even admire. Although there are different versions of the definition of “art”, its appearance also covers a wide range of subjects such as painting, sculpture, music, dance, theater, film ... and so on, but people can call it “art ”, Is always in these morphological categories, a very small part has a rich connotation, no fear of time test, it is difficult to copy the imitation, by the public