论文部分内容阅读
城市历史是构成城市自我认同和城市形象的要素,更是一座城市文化的根基。历史元素是城市历史的具象表现,在城市形象推广中的重要性日益凸显。本文将中国城市按历史时长分为4组,从中抽取20座城市作为研究对象,对所选城市旅游局官方网站中旅游推广材料进行内容分析,来了解在城市形象构建和旅游推广中,历史元素的文化价值是如何被理解和使用的,它的使用方式与哪些因素有关;历史元素的经济价值是如何实现的,目前产品化的类型有哪些,并从传播和营销的角度,对存在的问题提出一些建议。
Urban history is the composition of urban self-identity and image of the city elements, but also the foundation of an urban culture. The historical element is the concrete manifestation of the history of the city, which has become increasingly prominent in the city image promotion. This paper divides Chinese cities into 4 groups according to the historical duration, and draws 20 cities from them as the research object, analyzes the content of tourism promotion materials in the selected official website of the City Tourism Bureau to understand that in the city image construction and tourism promotion, the historical elements How the cultural value is understood and used, and how it is used; what is the economic value of historical elements; what are the types of products at present; and from the perspective of communication and marketing, the existing problems come up with some suggestions.