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求变创新,是海尔始终不变的企业语言。更高目标,是海尔以一贯之的企业追求。创业21年、已全面搭建全球本土化框架的海尔,正进入一个崭新的战略发展阶段——全球化品牌战略阶段。面对着全球化竞争的新方向,海尔将开始企业精神和工作作风的新一轮升级创新。第一个十年海尔精神:无私奉献追求卓越海尔作风:迅速反应马上行动从1984到1995,海尔十年创业,从无到有、从小到大,立志要干出中国最好的冰箱的海尔创业者们,发出了“无私奉献、追求卓越”的心声。作为国内最后一家引进冰箱项目的工厂,要想后来居上, 必须速度制胜,“迅速反应、马上行动”成为当时全体海尔人一致的工作作风。在这种企业精神和工作作风的推动下,海尔十年创业首战告捷,创出中国家电第一名牌。
It is Haier’s constant corporate language to seek change and innovation. The higher goal is Haier’s consistent corporate pursuit. Haier, which has established a global localization framework for 21 years, is entering a brand new stage of strategic development, the global brand strategy stage. Facing the new direction of global competition, Haier will start a new round of upgrading and innovation in the spirit of enterprise and work style. The First Decade Haier Spirit: Selfless Dedication Pursuit of Excellence Haier Style: Quick Response Immediate Action From 1984 to 1995, Haier started business for ten years, starting from scratch, and growing up, Haier Ventures determined to work out the best refrigerator in China. They voiced their “selfless dedication, the pursuit of excellence.” As the last factory in China to introduce a refrigerator project, if you want to come from behind, you must win speed and “quick response and immediate action” become the consistent work style of all Haier people at that time. Under the impetus of this spirit of enterprise and work style, Haier’s ten years of entrepreneurial first-round success, creating the first brand of Chinese home appliances.