企业危机管理作为企业进行一系类应对危机的重要行为,对于确保企业营销战略的制定和实施具有重要的意义。随着市场经济的不断发展,企业在激烈的市场竞争中难免会遇到各种危机。危机管理成为企业不可回避的一个问题,一个好的企业在危机面前,总有一套好的应对方案。 Corporate crisis management as a series of corporate crisis management is an important act to ensure the formulation and implementation of corporate marketing strategy is of great significance. With the continuous development of market economy, enterprises will inevitably encounter various crises in the fierce market competition. Crisis management has become an unavoidable issue for enterprises. A good enterprise always has a good response plan before the crisis.