作为国际传播的重要目标之一,塑造良好的国家形象被提上日程并进行了一系列宣传活动。本文在国家形象宣传片诞生背景的基础上针对传播过程中出现的问题提出了关于宣传理念和宣传技巧的建议,旨在为今后中国国家形象的塑造和对外传播工作做出有益尝试。 As one of the important goals of international communication, shaping a good national image was put on the agenda and a series of publicity activities were carried out. Based on the background of the national image promo film, this paper puts forward suggestions on propaganda ideas and propaganda skills for the problems occurred in the process of dissemination, which is intended to make beneficial attempts for the shaping of Chinese national image and its overseas communication.