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当中国企业在后危机时代走向国际市场,进行产业升级,打造世界级品牌的关键时期,上海世博会为他们提供了百年一遇的机会在大事件营销之年,如何选择和借势、实现品牌的高速成长?创新的思路和手段依然是企业不变的追求,这种追求在传播途径多元化的背景下显得尤为强烈。对于企业来说,如何找准最新的营销变化趋势,从而借势大事件营销来提升品牌影响力和企业形象,是需要持续关注和深入思考的问题。
When Chinese enterprises move toward the international market in the post-crisis era, carry out industrial upgrading and build a world-class brand, the Shanghai World Expo will provide them a once-in-a-lifetime opportunity. In the event marketing year, how to choose and take advantage of the brand Rapid growth? Innovative ideas and means remains the constant pursuit of business, the pursuit of diversification in the context of the transmission is particularly strong. For enterprises, how to identify the latest marketing trends, which take advantage of event marketing to enhance brand influence and corporate image, is the need for continuous attention and in-depth thinking.