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目前国内旅游开发中旅游资源的色彩品牌的打造及其影响和效果非常显著,相比之下旅游中色彩因素的理性研究尚未成熟,开发实践缺乏理论指导和约束,导致实际工作中有关色彩的旅游规划、旅游营销等出现了混乱现象,严重阻碍了色彩因素在旅游资源开发中作用的进一步发挥。由此本文试图应用中国传统色彩文化和现代科学色彩理论建立“色彩旅游”体系、挖掘色彩旅游的资源条件、提出色彩旅游产品设计步骤。
In the current domestic tourism development, the construction of the color brand of tourism resources and its influence and effect are very significant. In contrast, the rational research on the color factors in tourism is not yet mature, and the lack of theoretical guidance and restraint in the development of tourism leads to the color-related tourism in practical work Planning and tourism marketing appeared the phenomenon of chaos, which seriously hindered the further development of the role of color factors in the development of tourism resources. Therefore, this paper attempts to establish “color tourism” system by using Chinese traditional color culture and modern science color theory, excavate the resource conditions of color tourism and put forward the design steps of color tourism product.