论文部分内容阅读
“新媒体广告的迅速崛起,冲击着传统媒体的广告业务,改变了整个广告市场的格局。行业转型之际,传统媒体的广告市场增长乏力,数字互联网技术正处在市场的最前沿,却同样也面临着商业模式创新的挑战与风险。传统广告代理公司的战略性转型以及转型之后商业模式的探索与创新,关乎着其存亡与发展。数字时代下的IP营销,昌荣传播依托着雄厚的资本支持,大力借鉴和整合互联网技术,利用直
”The rapid rise of new media advertising, the impact of the traditional media advertising business, changing the pattern of the entire advertising market.Transformation of the industry, the traditional media advertising market growth sluggish, digital Internet technology is at the forefront of the market, but Also face the challenge and risk of business model innovation.The strategic transformation of traditional advertising agency company and the exploration and innovation of business model after the transition are related to its survival and development.With the rapid development of IP marketing and Chang Rong in the digital age, Capital support, strong reference and integration of Internet technology, the use of straight