安防行业作为专业行业,受众相对集中和封闭,有别于大众消费品传播对象的普罗万众,其传统的宣传的载体更多在专业杂志、网站和纸媒等。随着新媒体的前呼后拥强势崛起,微博、微信、APP等移动互联网快速兴起与发展,逐渐渗透安防行业,成为企业营销模式、品牌宣传新的利器。新媒体潜入安防业利用网络传播的快捷性和新媒体的娱乐性,快速将自身品牌与社交平台有机互联是各行各业具有前瞻性和开拓精神的企业都会选择的传播新战略,安防行业亦是如此。慧锐通是安防行业中为数不多的在 Security industry as a professional industry, the audience is relatively concentrated and closed, different from the general public goods for mass communication, its traditional media carrier in more professional magazines, websites and paper media. With the rapid rise of the new media before the call, the rapid rise and development of the mobile Internet such as Weibo, WeChat and APP have gradually penetrated into the security industry and become the new weapon of marketing model and brand promotion. New media sneak into the security industry The rapid use of Internet communications and the entertainment of new media, and quickly integrate their own brand and social platform is a forward-looking and pioneering spirit of all walks of life businesses will choose to disseminate new strategies, security industry is in this way. Huairui Tong is one of the few in the security industry