营销策划,必须摒弃田园牧歌式的思维模式——搞研究允许试验和失败,做市场则很少有第二次机会。因此,操盘者要有百折不挠的勇气、洞察市场的锐利、应需而变的敏捷、纵横捭阖的魄力。有一块短板,就会在扑朔迷离的竞争中进退失据。四者兼备,就可能把“悲剧”演绎成“喜剧”。 Marketing planning, we must abandon idyllic pastoral mode of thinking - engage in research to allow the trial and failure, the market is seldom a second chance. Therefore, Trader should be indomitable courage, insight into the market sharp, should be the need to change the agile, maneuvering courage. There is a short board, it will come and go in the confusing competition. If you have both, you may interpret “tragedy” as “comedy ”.