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本文通过对韩国的化妆品是怎样从研究成果、质量、样式、宣传、营销手段等方面不断强化并成功打入中国市场乃至整个东亚市场的化妆品品牌为例的研究,希望能为中国本土化妆品的发展做出一些贡献。本文共分为四个部分。第一部分主要分析韩国化妆品可以在中国流通的条件。第二部分主要分析和研究韩国化妆品的主要特点。第三部分分析了韩国化妆品在中国化妆品畅销的原因。最后总结并提出结论。
This article, through the research on how cosmetics in South Korea continuously strengthen and successfully penetrate into the Chinese market and the entire East Asian market as an example, from the aspects of research results, quality, style, publicity, marketing means and so on, hoping to contribute to the development of cosmetics industry in China Make some contribution. This article is divided into four parts. The first part mainly analyzes the conditions for the circulation of Korean cosmetics in China. The second part mainly analyzes and studies the main characteristics of Korean cosmetics. The third part analyzes the reasons why Korean cosmetics sell well in China. Finally, the conclusion is drawn up.