在生活中,能说会道未必就是优点;在营销活动中,能言善辩却是地地道道的才干。在某公司举办的化妆品展销会上,几位年轻的营销人员用十分专业的术语详细地向消费者介绍了公司产品的原料、配方、性能、使用方法,给人以业务精通的印象。他们在回答消费者提出的各种问题时反应快,对答如流,其彬彬有礼、幽狱风趣的谈吐,更给人留下深刻的印象。消费者问:“你们的产品真的像广告上说的那样好吗 In life, it can be said that preaching is not necessarily an advantage; in marketing activities, it can be said that it can be said that it is a true talent. At a cosmetics exhibition held by a company, several young marketing staff introduced the company’s products in terms of raw materials, formulas, properties, and methods of use to the consumers in a very professional terminology, giving the impression of business proficiency. They responded quickly when answering various questions raised by consumers. They responded to the fluent, and their polite, jestful and humorous conversations left a deep impression on people. Consumers ask: ”Your product is really as good as advertised?