四年前,于刚是戴尔全球采购副总裁,刘峻岭是戴尔中国大陆及香港地区总裁。如今,前者成了上海“1号店”董事长,后者则是CEO。2007年,于刚和刘峻岭计划做一个“网上超市”时,周围很多人并不看好。那时,大大小小的垂直类电商多如牛毛,而综合类网上零售则被认为是一块硬骨头。但是四年后,1号店已成为中国电商中跑得最快的公司,前三年成 Four years ago, just as Dell’s vice president of global sourcing, Liu Junling is Dell’s president in mainland China and Hong Kong. Today, the former is Shanghai’s No. 1 store, while the latter is the CEO. In 2007, Yu Gang and Liu Junling plan to do an “online supermarket ”, many people around are not optimistic. At that time, the vertical types of e-commerce, large and small, were superficial. The comprehensive online retailing was considered as a piece of hardware. However, after four years, No.1 store has become the fastest-running company in China’s e-commerce business, having become the first three years