现在世界各地的产品品牌有上千万个,而我们能叫得上名字的不过几十个,熟知的不过十几个。在茫茫的品牌星空下,为什么少数的品牌可以璀璨夺目,而绝大多数的品牌却暗淡无光呢?虽然优秀的顶级品牌都拥有很强的实力,产品遍布世界,媒体传播也更加广泛,但是,这些顶级品牌们曾经也都是从一个名不见经传的小品牌一路走来的,因此,拥有大量资源、广泛的市场份额与高密度的传播,不能成为这些优秀品牌成功的理由,因为这些资源与优 Now there are tens of millions of product brands around the world, but we can name but dozens, but a dozen well-known. In the vast brand of stars, why a small number of brands can be dazzling, but the vast majority of brands are bleak? Although the best top brands have a very strong strength, products around the world, the media is also more widespread, but , These top brands have all along been from a little-known little brand all the way, so having a lot of resources, a wide range of market share and high-density communication, can not be a reason for the success of these excellent brands, because these resources With excellent