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当前时代变了,电视媒体遭遇的不仅是市场变了,更为关键的是受众变了。据统计,至2012年,中国有13亿电视观众,6.18亿网民,手机网民达5亿,互联网普及率为45.8%,这些数据显示有1/3的中国人“分裂”着,在这样的时代洪流中,电视媒体能否巩固并提升市场份额?电视品牌能否打造出新气象?湖南卫视要如何更全面、更有力的融入并创造人们的快乐生活?
The current era has changed, the television media is not only the market has changed, the more crucial is the audience has changed. According to statistics, by 2012, China has 1.3 billion television viewers, 618 million Internet users, 500 million mobile Internet users and 45.8% Internet penetration rate. These data show that 1/3 of Chinese people are “split” , Can the TV media consolidate and enhance the market share? Can the TV brand create a new atmosphere? How can Hunan Satellite TV integrate more fully and create a happy life for people?