工业化的生产为我们提供了丰富的消费品,但人总是不知足的。为了满足个性化的需求,多花一些钱,对消费进行定制在传统领域往往可行。比如不喜欢大众品牌的衣服,就找个裁缝量身定做;不喜欢饭馆的千篇一律,就找个私人厨师想吃啥做啥。但是IT和数码产品呢?除了多几种配置和简单的外观变化,它们基本上没有什么定制的空间。没错,戴尔号称是可以定制电脑的。但其实这样的 Industrialized production has provided us with a wealth of consumer goods, but people are always not satisfied. In order to meet the individual needs, spend more money to customize the consumption of traditional areas are often feasible. For example, do not like the public brand clothes, to find a tailor tailor-made; do not like the restaurant’s stereotyped, to find a personal chef to eat what to do what. But what about IT and digital products? There is virtually no room for customization, except for a few more configurations and simple cosmetic changes. Yes, Dell claims to be able to customize the computer. But actually this is the case