迴雁峰景区是衡阳城市旅游的龙头 ,其人文旅游资源和区位条件优越 ,但目前景区经营状况不够理想。其关键问题在于现有的旅游功能定位不合理。作者提出依托雁城 ,借名山名人为媒 ,以旅游资源特色为基础 ,突出“雁”文化主题 ,将其功能定位为“文化休闲区” ,并据此就开发中几个应注意的问题作了阐述。 Back to Yanfeng Scenic Area is the leading city of Hengyang tourism, the humanities tourism resources and location conditions are superior, but the current operating conditions of the area is not ideal. The key problem lies in the existing unreasonable positioning of tourism functions. Based on the characteristics of tourism resources, the author puts forward the theme of “Yan” culture by relying on the city of Yan, borrowing famous celebrities as media, and locating its function as a “cultural and leisure area”, and accordingly, several issues should be noted in the development Expounded.