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从世界零售业态的发展趋势来看,零售业态的发展存在着一般的规律性。MalcolmP.Mac-Nair教授把这种规律性称为零售业态发展的车轮模式,这一模式说明:新的零售业态在开始进入市场时总是以低价格、低毛利和低定位为特点和优势,从而在与业内原有零售商的...
From the perspective of the development trend of retail formats in the world, the development of retail formats has its own regularities. MalcolmP. Professor Mac-Nair calls this regularity the wheel mode of development of retail formats. This model shows that the new retail formats are characterized by their low prices, low margins and low positioning when they enter the market, And the industry’s original retailer’s ...