近年来,国务院、文化部和国家文物局等部门出台了多项政策,鼓励博物馆进行文化创意产品的开发和经营,在这样一个大环境下,一些国内知名的博物馆开始试水并已初见成效。如何开发,朝着什么样的方向进行是摆在博物馆人面前的重要课题。 In recent years, the State Council, the Ministry of Culture and the State Administration of Cultural Heritage have promulgated various policies to encourage museums to develop and operate cultural and creative products. Under such a circumstance, some well-known museums in China have begun to test the water and have achieved initial success . How to develop and toward what kind of direction is an important issue in front of museum people.