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旅游业在当今以客户需求为导向的时代,客户的需求呈现出精细多样化的特点,市场细分日渐明显。在这样的大环境里,“旅游微营销”概念应运而生。随着互联网技术的快速发展,以网络技术作为基础的精准微营销模式。在旅游业中,宣传和营销的作用极为重要,媒体在不断地向准客户传递着最新的旅游相关信息。作为清远的一项重要的支柱产业,清远旅游业无可避免地面临这样的挑战和机遇:加快清远旅游业信息化建设及可持续发展,实现高效优质旅游产业经营。
Tourism In today’s era of customer demand-oriented, customer demand presents a fine diversity of features, the market segments become increasingly apparent. In such a big environment, the concept of “travel micro-marketing” came into being. With the rapid development of Internet technology, network-based precision micro-marketing model. In tourism, the role of advocacy and marketing is paramount and the media is constantly delivering the latest travel-related information to prospective clients. As an important pillar industry of Qingyuan, Qingyuan’s tourism industry inevitably faces such challenges and opportunities as accelerating the construction of informatization and sustainable development of tourism in Qingyuan and realizing efficient and high-quality tourism industry.