本文在剖析青海文化产业发展现状,发现青海文化产业发展资金投入欠缺,投融资机制不完善等问题。并运用综合分析方法分析了问题形成的原因,有针对性的提出相关投融资的配套措施,最终提出建立“市场运作与政府扶持相结合”的文化产业投融资机制及对策建议。 This article analyzes the current situation of the development of Qinghai’s cultural industry, found that lack of funding for the development of cultural industries in Qinghai, investment and financing mechanisms are not perfect and so on. And analyzes the causes of the formation of the problems by means of a comprehensive analysis method, puts forward the related measures of investment and financing pertinently, and finally proposes to set up the cultural industry investment and financing mechanism and countermeasures and suggestions of “combining the market operation with the government support.”