近年来,农药企业大举进军新型肥料市场正成为农资行业里一道亮丽的风景线,大量事实证明,巨大的市场份额,是农药企业纷纷涉足的重要动力。据统计,国内新型肥料2012年销售额将超过600亿元,且呈现持续增长态势,预计5年内将达到1000亿元。面对这一巨大的蓝海市场,饱受无序竞争压力的农药企业开始横向产品组合,推广作物整体解决方案。 In recent years, large-scale pesticide enterprises into the new fertilizer market is becoming a bright landscape in the agricultural industry, a large number of facts show that the huge market share of pesticide companies have set foot in an important driving force. According to statistics, the domestic new-type fertilizer sales in 2012 will exceed 60 billion yuan, and showing a sustained growth trend, is expected within 5 years will reach 100 billion yuan. In the face of this huge blue ocean market, the pesticide companies under pressure from disorderly competition started to implement a horizontal product portfolio to promote the overall crop solutions.