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近年来新媒体的兴起和发展给传统媒体的发展带来了巨大的压力。面对日益竞争的媒体市场,少数民族地区的新闻媒体又应该如何突破,提高传媒的竞争力和影响力?大数据的到来,传统电视媒体应该如何利用大数据信息技术实现自身的转型与升级,重新占领媒体市场。本文主要对大数据时代特征、新闻传播的影响、民族地区新闻传播现状以及民族地区媒体应该从定位新闻受众、全面建设数字化媒体、打造综合型的媒体人才等方面提升新闻传播的竞争力进行了论述。
The rise and development of new media in recent years has brought tremendous pressure on the development of traditional media. In the face of the increasingly competitive media market, how should the news media in ethnic minority regions break through to enhance the competitiveness and influence of the media? How to make use of big data information technology to transform and upgrade traditional media, Re-occupy the media market. This article mainly discusses the characteristics of news in the era of big data, the influence of news dissemination, the status quo of news dissemination in ethnic areas and the media in ethnic areas should focus on improving the competitiveness of news dissemination in terms of positioning news audiences, building digital media in an all-round way and creating comprehensive media talents .