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随着互联网和新媒体的发展,中国传媒产业发生了巨大的变化,从内容生产、传播方式到大众互动等诸多方面都产生了变革性的影响,同时也改变了我国国家形象对外传播的整体格局。在互联网背景下,信息传播越来越公开透明,是否能够引起人们的关注成为信息传播的一个推手,一旦某个信息或新闻率先在网络上引起争议和讨论,传统媒体要么跟进报道,要么被边缘化。
With the development of the Internet and new media, the media industry in China has undergone tremendous changes. It has had a transformative influence in many aspects, from content production and communication to mass interaction. At the same time, it has also changed the overall pattern of China’s national image communication . In the Internet context, the dissemination of information more and more open and transparent, whether it can attract the attention of people become a promoter of information dissemination, once a message or news first caused controversy and discussion on the network, the traditional media either follow the report, or be Marginalization.