论文部分内容阅读
伴随着改革开放大潮,Public Relations作为现代企业的一种管理功能在上世纪80年代初开始进入中国。起初学界对其的译名,有“公共关系”和“公
With the tide of reform and opening up, Public Relations entered China in the early 1980s as a management function of modern enterprises. At first, its academic translation of its ”public relations“ and ”public"