论文部分内容阅读
延续了2001年的电视台合并余波,到2002年底各电视台虽然在人事,组织的安排上已经大致将名份确定,但事实上,原广电总局想通过整合所达到的资源最大化运用及频道专业化的目的并未突显,CCTV与地方电视台的冲突越来越白热化:很多电视台还是承袭着以往的架构:即各频道还是以业务导向,最后结果是几乎所有频道都在播电视剧! 虽然总体而言,中国媒介已经更趋于买方市场,但是以下两点是要注意的现象: 1.娱乐的多元化,观众对电视的仰赖程度已不似以往那么高。 2.越来越多的频道数量使得节目收视率
The continuation of the television station in 2001 after the merger wave, by the end of 2002, although the television stations in the personnel and organizational arrangements have been roughly identified the name, but in fact, the SARFT wants to maximize the use of resources through integration and channel specialization The purpose of this project has not been highlighted. The clashes between CCTV and local TV stations have become more and more heated. Many television stations still follow the same structure as the previous ones: that is, the channels are still business-oriented, and as a result, almost all the channels are broadcast. Although, overall, The Chinese media has become more buyer-oriented, but the following two points should be noted: 1. The diversification of entertainment and the audience’s reliance on television are not as high as ever. 2. More and more channels make program ratings