自新世纪始,世界范围内的纸媒遭遇了来自以网络为代表的新媒体的强烈冲击,一些拥有良好声誉或者拥有长久历史的纸媒纷纷“关门”。面对这种情况,业界和学界积极应对,其中心思想可以概括为纸媒对新媒体的“拥抱”。本文围绕产生背景、技术结构、产业结构等方面,对纸媒与以互联网为代表的新媒体进行分析比较,认为两者存在诸多差异,纸媒对新媒体“放手”或更为可取。 Since the beginning of the new century, paper media in the world have suffered from the intense impact of new media represented by the Internet. Some media outlets that have a good reputation or have a long history have “closed their doors.” Faced with this situation, the industry and academia actively respond, and its central idea can be summed up as the “media” embrace of new media. This paper analyzes and compares the paper media with the new media represented by the Internet in the aspects of background, technological structure and industrial structure, and thinks there are many differences between the two. The paper media is more desirable for new media.