电视台是以节目面向社会,面向受众,传播信息引导舆论,提供文化娱乐和社会服务的。所以节目必须有鲜明的个性,才能满足受众多方面的要求,才能拥有稳定的受众群。富于个性的节目,能给受众如遇朋友一样的感受,能形成对于他们的持续吸引力。受众对节目的态度在很大程度上决定着电视台的命运。怎样吸引受众,培养受众的视听习惯,是摆在电 Television programs are oriented to the community, the audience, the dissemination of information to guide public opinion, provide cultural entertainment and social services. Therefore, the program must have a distinct personality in order to meet the requirements of many in order to have a stable audience. The rich personality of the program, to give the audience the same feeling as friends, to form a sustained attraction for them. The attitude of the audience to the program to a large extent determines the fate of television stations. How to attract the audience, to develop audience’s audio-visual habits, is placed on electricity