全媒体时代,传统纸媒在新媒体的挑战下日渐式微,如何留住原有受众,尽可能吸引受众以实现党报的宣传报道功能?本文以《辽宁日报》民生专版为例,从受众的需要是扩大党报影响力的基础、用易读的语言与易懂的版面提升关注、与新媒体互动合作、取长补短等层面,来论述做足做活民生新闻是提升党报影响力的最简捷的途径。 In the era of all media, traditional paper media is declining under the challenge of new media. How to retain the original audience and attract audiences as much as possible so as to realize the function of propaganda and reporting of the newspaper? Taking Liaoning Minshengban edition as an example, It is the easiest way to expand the influence of the party newspaper by expanding the influence of the party newspaper, raising the concern with easy-to-read language and comprehensible layout, and interacting with new media to learn from each other’s strengths.