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有鉴于区域文化品牌建设对文化产业集群发展的重要意义,本文分析了企业共建区域文化品牌的条件、风险以及其治理模式。通过构建非对称博弈模型,研究发现,企业相对产量、两家企业的合作次数、区域品牌的产出等都可以有效地促进企业参与区域品牌共建。在没有约束完全竞争条件下,企业参与共建文化品牌的条件是较为苛刻的,从而导致集群企业参与共建文化品牌出现“囚徒困境”。为了解决这种困境,本文引进了第三方治理机制。通过引入第三方监管机构,使之发出有效的警示信号,可以避免企业采取机会主义策略,从而促进区域文化品牌的建设。
In view of the importance of regional cultural brand building to the development of cultural industry clusters, this article analyzes the conditions, risks and governance modes of enterprises building regional cultural brands together. By constructing an asymmetric game model, we find that the relative output of enterprises, the number of cooperation between two companies and the output of regional brands can all contribute to the effective participation of enterprises in regional brand building. Under conditions of complete competition without restriction, the conditions for enterprises to participate in the co-establishment of a cultural brand are more demanding, resulting in the emergence of cluster enterprises in building a culture brand “Prisoners’ Dilemma.” In order to solve this dilemma, this article introduces a third-party governance mechanism. By introducing third-party regulatory agencies to send out effective warning signals, enterprises can avoid opportunistic strategies and promote the construction of regional cultural brands.