随着知识经济时代的到来,知识作为一种独特而又无限的资源已成为经济发展的核心要素。企业的发展逐渐从依靠资本积累转向依赖于知识的积累与更新。这就给企业带来了新的困难,一方面技术发展加快,产品更新换代加速,市场竞争愈加激烈和复杂;而另一方面,广大消费者知识增长的速度,特别是专业知识增长的速度相对较慢,对高新技术产品的认识水平远远跟不上技术 With the advent of the era of knowledge economy, knowledge as a unique and unlimited resource has become a core element of economic development. The development of enterprises gradually shifted from relying on capital accumulation to relying on the accumulation and updating of knowledge. This has brought new difficulties to the enterprises. On the one hand, the technological development is accelerating, the product upgrading and acceleration are accelerated, and the market competition is fiercer and more complicated. On the other hand, the speed of knowledge growth of consumers, especially the growth of professional knowledge, Slower, the level of awareness of high-tech products far behind the technology