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作为本土的中国品牌,受到了严重的打击,但在改革发放我国一直在发展着。中国有很多的企业开始慢慢走出国门,积极努力的参与到国际的竞争时代中。开始了经济高速发展的全球化。品牌的国际化当中,本土化设计是最有力的武器,本土化品牌有着自己国家的传统元素,而这种元素是独一无二的,正式因为这种独一无二,才能凸显品牌的个性和时尚。只有通过不断地创新,不断地发展,才能将自己本土的经典国民品牌发扬光大。本论文叙写思路经典品牌的文化背景,与时代背景的了解。设计理念的创新。重新打造中国传统品牌,提升我国的民族经典品牌的设计。本土化品牌有着自己国家的传统元素,而这种元素是独一无二的,正式因为这种独一无二,才能凸显品牌的个性和时尚。对中国国民“回力”经典品牌的设计进行深入的探究与分析。首先对国民经典品牌视觉形象发展、现状及问题进行阐述和思考,进而对“回力”品牌的价值、设计技法和特征进行分析,基于模因理论分析品牌的再造设计,最后提出品牌设计中中国民族化设计与现代化设计的融合与认同,阐述品牌设计的民族化策略,试图通过研究对国内的民族品牌设计提供一些积极的有效方法,实现由“中国制造”变为“中国设计”。
As a native Chinese brand, it has suffered a serious blow, but it has been developing in the reform and the release of our country. Many Chinese enterprises have begun to slowly go abroad and actively participate in the international competition era. The globalization of rapid economic development began. Among the internationalization of the brand, localized design is the most powerful weapon. Localized brands have their own national traditional elements, and this element is unique, formally because of this unique, in order to highlight the brand’s personality and fashion. Only through continuous innovation and continuous development can we promote our own local classic national brand. This thesis describes the classic brand of cultural background, background and understanding of the times. Innovative design concept. Re-create the traditional Chinese brand, improve our country’s national classic brand design. Localized brands have their own country’s traditional elements, and this element is unique, formally because of this unique, in order to highlight the brand’s personality and fashion. On the Chinese national “Back to power ” classic brand design in-depth exploration and analysis. First of all, this paper elaborates and thinks about the development, status quo and problems of the national classical brand visual image, and then analyzes the value, design techniques and characteristics of the brand “Back Force”, analyzes the brand redesign based on the meme theory, China’s national design and modern design integration and recognition, elaborates the nationalization strategy of brand design, trying to provide some positive and effective methods for national brand design through domestic research, to achieve from “Made in China” to “China Design ”.