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由于人们生活水平的提高,对于传统的家电要求越来越高,普遍要求外观精美、使用起来舒适方便,因此家电企业对产品自身的外观设计、产品性能等越来越重视。但对于家电的包装,却少有人关注,大多时候人们把包装和产品自身区别对待,并没有把包装当作产品的一部分。同时家电行业对包装设计人员的素质要求也不高,据不完全统计,家电行业从事包装设计的人员中,60%以上并未接受过包装设计专业知识的学习或培训。由于对包装的不重视,造成家电行业的包装设计领域存在一些误区,直接导致了产品包装设计不理想,成本高但保护性能不足,在一定程度上制约着企业的发展。因此了解家电行业包装设计领域存在的误区,有助于提高家电包装设计人员的认识,降低产品破损率,降低包装成本,提升产品质量和企业品牌形象。
As people’s living standards improve, the requirements for traditional home appliances are getting higher and higher, generally require exquisite appearance, comfortable and convenient to use, so the appliance business on the product’s own design, product performance, more and more attention. But for the packaging of home appliances, but few people concerned about, most of the time people distinguish between the packaging and the product itself, and did not regard the packaging as part of the product. At the same time, the appliance industry is not demanding on the quality of the package designers. According to incomplete statistics, over 60% of the people engaged in the package design in the home appliance industry have not received any study or training in package design expertise. Due to the lack of attention to the packaging, resulting in the appliance industry, there are some misunderstandings in the field of packaging design, a direct result of product packaging design is not ideal, high cost but lack of protection, to a certain extent, restrict the development of enterprises. Therefore, understanding of the misunderstanding of the field of home appliance packaging design, help to improve the understanding of home appliance packaging designers, reduce product damage rate, reduce packaging costs, improve product quality and corporate brand image.