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随着中国商品经济的不断发展,市场竞争的日益激烈,人们开始从只注重商品质量到越来越注重商品包装的质量,商品的包装日益成为促进商品消费的重要依托,因而厂商和消费者对于商品的包装设计的要求也越来越严苛,既要大方美观、环保健康,又要能体现商品的特质,这就要求要我们不断的改进商品包装设计,通过视觉艺术使商品包装设计达到良好的信息传达功能和美好的视觉传达效果,从而更好的推销商品。本文将对视觉艺术做一个简要介绍,并分析商品包装上的视觉艺术运用,探讨如何通过视觉艺术更好的表达商品的内涵。
With the continuous development of China’s commodity economy and increasingly fierce market competition, people begin to pay more and more attention to the quality of the product packaging from focusing solely on the quality of the products, and the packaging of the products increasingly becomes an important support for promoting the consumption of goods. Therefore, The packaging design requirements of goods are more and more harsh, both generous and beautiful, environmental health, but also to reflect the characteristics of the goods, which requires us to continuously improve the design of product packaging, visual design through the packaging of goods to achieve good The information transmission function and the beautiful visual communication effect, so as to better promote the product. This article will give a brief introduction to the visual arts and analyze the use of visual arts on commodity packaging to explore how to better express the connotation of commodities through visual arts.