在内容生产、管理过程方面实现全数字化是各地报业集团加速发展的目标。报业生产的直接成果和中间产品都是媒介资料的内容范畴,而这些内容实现数字化后形成的数据库不仅仅是新闻产品生产的档案,其本身也具有媒体特征和商业开发价值,这正是地方报纸的排他性资源。在数字出版风起云涌的时代背景下,尝试报业媒资数字化衍生产品的开发和市场运作具有一定的现实意义。 To achieve full digitalization in the content production and management process is the goal of accelerating the development of all newspaper groups around the country. The direct result of the newspaper industry’s production and the intermediate products are the content categories of the media materials, and the digitized database of these contents is not only the archives of news product production, but also has media characteristics and commercial development value itself, Newspapers exclusive resources. Under the background of surging digital publication, it is of practical significance to try the development and market operation of digitized derivative products for the newspaper media.