社交媒体时代下,组织传播既要注重与内部员工的良好沟通,更要打通内外部。小区楼下有一间美容美发店,生意倒还凑合,但引发笔者兴趣的是店里员工的日常行为。他们每天要开个晨会,时间早早晚晚,但基本上都会在门店外面开,评点工作、布置任务,还会偶尔喊个口号。可以看得出来,企业的用意很清晰,这既是一种日常管理行为,也透露出向外界传播的一种意图—向消费者呈现企业 In the era of social media, organizational communication should not only pay attention to the good communication with internal staff, but also break the internal and external channels. Downstairs there is a beauty salons shop, the business down do, but the author is interested in causing the store’s daily behavior. They have to open a morning meeting every day, both early and late, but basically they are outside the store, reviewing their work, arranging tasks and occasionally shouting slogans. It can be seen, the intention of the enterprise is very clear, which is both a daily management behavior, but also revealed an intention to spread to the outside world - presenting to the consumer business