随着我国综合国力的日益增强,我国电视媒体的产业规模、经济实力和娱乐影响力得到了全面的提升,电视已经成为世界上最强有力的传播媒介。然而随着传媒技术的不断进步和经济全球化进程的进一步加快,不同媒体之间的界限正逐渐变得模糊,媒体之间的竞争也变得激烈。城市电视台究竟优势何在?怎样才能在强手如林的电视大军中找到一条适合自己的生存发展之路呢? With the increasing overall national strength of our country, the scale, economic strength and entertainment influence of the television media in our country have been promoted in an all-round way. Television has become the most powerful media in the world. However, with the continuous improvement of media technology and the further acceleration of economic globalization, the boundaries between different media are gradually becoming blurred and the competition among media becomes fierce. What are the advantages of urban television stations? How can we find a suitable for our own survival and development of the television army in a strong hand?