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如何提升利润是横亘在大众集团面前的一道难题。在营业收入上,大众集团已超过丰田,在各车企中位列第一。但以利润率对比,大众集团为5%~6%,大众乘用车只有2%,而丰田则达到9%~10%。这家欧洲老牌汽车制造商认为,大众集团主要的汽车部门由于研发大量车型而使利润空间萎缩。现在,大众不得不做战略调整以
How to raise profits is a puzzle that runs in front of the mass group. In terms of operating income, Volkswagen Group has surpassed Toyota and ranked No.1 in each car company. However, compared with the profit margin, Volkswagen Group, 5% to 6%, Volkswagen only 2% of passenger cars, while Toyota reached 9% to 10%. The European veteran carmaker believes the major auto division of Volkswagen has shrunk profit margins as a result of developing a large number of models. Now, the general public has to make strategic adjustments