论文部分内容阅读
随着生活水平的提高,人们开始追求生活的高品质,越来越多的人开始购买奢侈品牌。而对于正处于发展国家的中国,奢侈品消费虽然促进了国内的市场经济,却使得大量的经济外流。该如何避免经济外流,如何设计策划属于中国的服装奢侈品牌,文章通过奢侈品消费的市场现状以及奢侈品消费者对品牌的追求进行透彻分析和总结,改善中国品牌的不足,发展属于我们自己的中国奢侈品牌。
With the improvement of living standards, people began to pursue the high quality of life, more and more people began to buy luxury brands. As for China, which is in a developing country, consumption of luxury goods, while promoting the domestic market economy, has caused a large amount of economic outflow. How to avoid the outflow of economy and how to design and plan the luxury clothing brand in China? This article thoroughly analyzes and summarizes the market status quo of the luxury goods consumption and the pursuit of the brand by the luxury consumers, and improves the deficiency of the Chinese brand to develop our own Chinese luxury brand.