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样品派发(又称免费样品)在近几年得到了相当规模的推广。但派发活动本身受许多条件上的限制,而且也只有在良好的行销环境中与其他要素予以整合,才能发挥最大作用。现在许多企业缺乏这方面的常识,不懂得从整体上对派发活动做综合考虑,结果往往因某一细节上的失误而影响派发效果,甚至得不偿失。因此,有必要对派发做一个全面的认识。
Sample distribution (also known as free samples) has gained considerable scale in recent years. However, the distribution activity itself is subject to many restrictions on conditions, and it can only be brought into full play if it is integrated with other elements in a good marketing environment. Many companies now lack common sense in this area and do not know how to comprehensively consider distribution activities. As a result, due to errors in certain details, they may affect distribution results and even lose out. Therefore, it is necessary to make a comprehensive understanding of distribution.