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碎片化时间下的“闲逛”是移动购物的主要原因,这和pc端有目的的购物有本质的区别。随着移动互联网的快速发展,中国移动电子商务发展迅速。根据益普索近期发布的《移动电子商务消费研究报告》显示,该报告对北京、广州、深圳、上海、武汉、成都等六城市2015名16~54岁消费者进行了在线调研。整体上,86%的被访者有过移动设备网购经历,移动网购在中国一、二线城市开始被接受。那么移动端网购行为的本质特征是什么?与PC端网购的本质区别是什么?阻碍移动电商的主要因素是什么?
Fragmentation of the time “hanging around ” is the main reason for mobile shopping, which is essentially different from the pc-purpose shopping. With the rapid development of mobile Internet, China Mobile e-commerce has developed rapidly. According to Ipsos recently released “Research Report on Mobile E-Commerce Consumption,” the report conducted an online survey of 2015-16 to 54-year-old consumers in six cities of Beijing, Guangzhou, Shenzhen, Shanghai, Wuhan and Chengdu. Overall, 86% of the respondents had experience of online shopping on mobile devices and mobile online shopping started to be accepted in tier one and tier two cities in China. So what is the nature of the mobile terminal network shopping What is the essential difference with the PC-side online shopping What is the main factor impeding the mobile business?