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一、自我坐标自我坐标,就是要求必须从自身情况出发,弄清楚自己需要什么样的广告,不能脱离自身实际去搞无本之木式的广告。这就是《孙子兵法》上讲的“知己”。具体来说,自我坐标可以细分为以下几个要点: 法则一:要与自我在行业中的地位相符每个行业都有领导者、跟随者、挑战者和新起者等角色地位,不同的地位要求不同的广告风格。如果把行业地位比喻为动物界里的老虎、狐狸、狼、绵羊之类,把广告比作这些动物的外表皮毛,那么老虎(领导者)就应当
First, self-coordinates The self-coordinates are requirements that must proceed from their own circumstances, to figure out what kind of advertisements they need, and not be free from their own reality to engage in woodless advertising. This is the “confidant” in “The Art of War”. Specifically, the self-coordinates can be subdivided into the following points: Rule 1: To match the status of the self in the industry Each industry has the status of a leader, follower, challenger, and newcomer. Different roles The status requires different advertising styles. If the status of the industry is likened to tigers, foxes, wolfs, sheep, and the like in the animal kingdom, and advertising is compared to the outer skin of these animals, then the tiger (leader) should