大众阅读是在特定的技术发展、宗教衰落和教育普及的条件下产生的。与传统的阅读相比,大众阅读具有自己的特点,它不是无教养的阅读而是积极有效的阅读。它所面对的文本是开放性的,语境性的,处在社会、历史、文化、意识形态等交织而成的网络中,因此,大众阅读是文化语境中激活性的阅读。 Mass readings are produced under certain technological developments, religious decline and universal education. Compared with the traditional reading, the public reading has its own characteristics, it is not uncultivated reading but active and effective reading. The text it faces is open and contextual. It is in a network interwoven with society, history, culture and ideology. Therefore, mass reading is an active reading in the cultural context.