如何更好地借力互联网进行大事件营销,成为企业们需要摸索的新课题。这看上去值得期待。通过网络不仅可以轻松成为世博志愿者、参与接力赛,还可以赢得包括像宝马车模和海宝公仔等系列奖品;所有参与的活动都可以积分,最后到专设的互联网社区平台“i城市i世博”进行统一兑奖。本届上海世博会开幕10天内,有逾5000万网民参与了接力活动。 How to better leveraging the Internet for major event marketing has become a new topic that enterprises need to explore. This looks worth the wait. Through the Internet not only can it become an Expo volunteer, participate in the relay race, but also win prizes including series models such as BMW car models and Hypertherm dolls; all participating activities can be integrated, and finally to the dedicated Internet community platform "For a unified Duijiang. Within 50 days of the opening of Shanghai World Expo, more than 50 million Internet users participated in relay activities.