现代社会是充满竞争的社会,主要表现为品牌的竞争。学校要想取得更大的发展空间和更好更快地发展,就必须树立品牌意识,重视学校的品牌建设。下面结合学校多年来的实践,谈谈如何进行学校品牌建设:策划孕育品牌科学的品牌策划是市场竞争大潮中取胜的最大法宝和先决条件。一所学校要想打造成为品牌学校,必须要有科学的品牌策划。笔者认为,策划主要包括如下三个方面:一是目标的设定。目标 Modern society is a competitive society, mainly manifested in brand competition. In order to achieve more room for development and to develop better and faster, schools must establish brand awareness and emphasize brand building in schools. The following combination of school practice over the years, talk about how to carry out the construction of the school brand: brand planning branding science planning is the biggest magic weapon to win the market competition and a prerequisite. A school in order to create a brand of schools, we must have a scientific brand planning. The author believes that planning mainly includes the following three aspects: First, the goal of setting. aims