通过开设品牌设计课程,可以使学生设计出满足市场需求的作品。但是我国现阶段的品牌设计教学中,由于受到多种因素的影响,学生的创新能力与实践能力难以得到有效的提高。基于此本文针对品牌设计课程教学进行了简要阐述,并提出几点个人看法,仅供参考。 Through the creation of brand design courses, students can design to meet the needs of the market works. However, in the current stage of brand design teaching in our country, due to many factors, it is difficult to effectively improve students’ ability of innovation and practice. Based on this, a brief exposition of brand design course teaching is made and some personal opinions are put forward for reference only.